As a full-time working single father to two children and a teenager, I have read what seems to be a multitude of books and articles on parenting skills. I was surprised to find that the unique truths that "Professor Johnson" shares were more valuable to me than many books twice as long. This is an informative and entertaining read on a topic that most parents need to hear.
Byron Headrick
Parent- Huntsville, AL

Bill's Books

Support and learn about Bill's efforts to instill his humane and effective teaching methods, in the home and in the school, by purchasing one of his books.

Transform the school, transform society.

7 Minute Lecture Series - 3. The Phone Call

Learn how Bill Hoatson discovered a simple and highly effective strategy to diffuse a potentially volatile interaction with a student. This technique led to a fundamental change in how he managed his students from that point forward.

Phil: It may not do you any good, but it sure wil brighten the clients day to see your aura of beaming sunshine....Sharon: Oh, shut up. Phil: See...that's the spirit. And wipe your face before you come in. They'll think Santa died, or something.
Second Period at the Center

7 Minute Lecture Series


01. Introduction
(7 minute Lectures)

02. How to Create a Dropout
(Positive Behavior Shaping)

03. The Phone Call
(Reward Effort)